Audiences Wales Audiences Wales is an agency dedicated to increasing access to the arts and cultural sector in Wales.
We provide a range of tactical and strategic marketing services for a wide range of organisations, from opera companies to galleries, to amateur theatre companies and museums.
The main website can be found at www.audienceswales.co.uk and we also provide arts listings at www.whatsonwales.co.uk. If you would like to add your listings please contact us to receive login details.
Our primary aim is to understand our audiences and potential audiences better, so that we can work with our partners to improve marketing communications, spreading the message more widely amongst the public, and encouraging greater levels of engagement with this essential part of life in Wales.
Audiences Wales was created as a result of a merger that took place in April 2005 between Cardiff Arts Marketing (CAM), Valleys Arts Marketing (VAM) and Marketing the Arts in Swansea and Carmarthenshire (MASC).
The three agencies had each been undertaking research and development work for the arts and cultural industries for over 25 years, and had built up an impressive range of expertise and experience, which has now been made available to an even larger number of cultural organisations through the creation of Audiences Wales.
What Can Audiences Wales Do For Me?
Audiences Wales provide marketing advice and consultancy, as well as building links between people and organisations and facilitating networking. We are also an information centre, providing marketing factsheets, local audience data and existing market research and training.
Audiences Wales are not able to write your press releases and direct mail, or produce posters for you. However they are able to advise on these through training workshops, factsheets, over the phone or on visits.
Each client will have very different requirements, and we take pride in providing a tailor made service.
Who can use Audiences Wales, and how much does it cost?
Any professional, amateur or voluntary arts organisation or individual can make use of Audiences Wales' services.
Audiences Wales' services are FREE of charge, whether over the phone or in meetings. Similarly, there is no charge for access to information and for example the regular newsletters.
Market research, distribution, computerised box office advice, marketing audits and cinema development advice, may carry varying charges. This may be reduced by sharing the cost between two or more organisations with similar needs.
Contact Details
If you are interested in the services offered by Audiences Wales, or need any more information, please contact us;
Audiences Wales
2 Market House
Market Road
Cardiff
CF5 1QE
www.audienceswales.co.uk
www.whatsonwales.co.uk
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