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'Now Is A Good Time' Campaign calls for more people to adopt

  • Categories : Press Release
  • 20 Oct 2025
NAW

This National Adoption Week (October 20 to 26), the National Adoption Service for Wales is asking more Welsh people to consider adoption when planning their families as part of its ‘Now Is a Good Time’ campaign. The campaign is inspired by stories of the lifechanging moment parents took the decision to begin the adoption process, and the personal recommendations that helped them get there.

Every family is unique, and the National Adoption Service supports adopters from a range of different family types through the process. Since the service was established more than ten years ago, adoption by same sex couples has risen to 22% in Wales and for single people, to 10%, while the proportion of adopters from BAME or mixed ethnicity backgrounds has increased to 17%.

Suzanne Griffiths, Director of National Adoption Service Wales, said: “National Adoption Week is an excellent opportunity to celebrate the joy created in so many Welsh families through adoption, and to appeal to anyone thinking about starting, or expanding their family for whatever reason, to consider it. 

“Adoption gives so much to parents and to children and while it can at times be challenging, services are in place to support prospective adopters, and the families created, every step of the way on this life-changing journey. If you’re interested in starting your own adoption journey or just want to find out more about the process, you can contact one of our five regional adoption services or the Wales-wide independent Voluntary Adoption Agencies.”

About National Adoption Service for Wales

Launched in November 2014, the National Adoption Service for Wales (NAS) is the Wales-wide collaborative for the provision of adoption services in Wales. It has brought together local authority adoption services into a three-tier structure that includes partnerships at all levels with the Welsh voluntary adoption agencies, health and education services as well as others.

Locally, each local authority continues to provide services to all looked-after children whilst identifying and working with those children for whom a plan for adoption is appropriate. Regionally, local authorities work together within five regional collaboratives to provide a range of adoption services. The services all provide the adoption agency functions for children, recruit and assess adopters, offer counselling to birth parents and advice to adopted adults, as well as the provision of adoption support services. Each regional collaborative has links with the voluntary adoption agencies, health and education.

Nationally, the Director and a small central team, hosted by the City of Cardiff Council on behalf of all 22 local authorities, provides national direction, development and co-ordination. Since September 2015 the central team has also managed the Adoption Register Wales on behalf of the Welsh Government.

The voluntary adoption agencies in Wales collaborate as the Strategic Voluntary Adoption Partnership; this is made up of St David’s Adoption Service including the Association for Adoption and Fostering in Wales (AFKA Cymru), Adoption UK, and Barnardo’s Cymru.

National Adoption Week 2025 will take place from October 20 to 26. The annual event dedicated to raising awareness about adoption and celebrating the families that have been formed through this process.

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