Destination development is about delivering a quality visitor experience on the ground which meets or exceeds expectations and which will ensure repeat visits and word of mouth recommendations.
Destination management is encouraged and supported by Visit Wales. Destinations which are well managed and developed will not only be great places to visit, but great places to live and work.
The tourism sector has become a priority within the Local Authority, concentrating on developing its products further and upgrading the existing tourism product. The Local Authority looks at working with different key partnerships as well as developing a rapport with the local tourism businesses with a view of further enhancing their products and services whilst informing them about new and existing developments.
The 2020 vision statement for Merthyr Tydfil is:
To strengthen our position as the Regional Centre for the Heads of the Valleys area, and be a place to be proud where:
More specifically for tourism sector, Merthyr Tydfil's Tourism Service Aims to:
The action plan has been split into three main sections, under each of these headings broad actions have been identified which are required to make significant improvements to enhance the quality of life and in turn the visitor experience at destination:
In keeping with Welsh Government guidelines, is due for refresh in 2015/16. The Economic Development & Strategic Tourism Team has conducted a thorough re-examination of the priorities which utilised feedback gathered at the last Destination Day back in 2014. Moving forward, MTCBC will continue to deliver on the successes of the past three years and continue to improve the County Borough as a key visitor destination in Wales.